Wealth & Advisory AI
M

Marloo

Marloo is an AI assistant for financial advisors and their support staff in wealth, planning, insurance and mortgage advice. It records meetings and turns a client's history into summaries, advice documents and follow up tasks.

It drafts documents such as investment policy statements and reviews, fills PDF forms and drafts emails. Ask Marloo answers questions across every client, and firms with several advisors get team permissions and compliance oversight.

Pricing runs from a free notetaker tier to plans of $149 and $299 per advisor a month. Marloo runs on Anthropic and OpenAI models, with Google for some features, and stores data in Sydney, London or the United States by region. It has a SOC 2 Type II attestation. Marloo Limited is based in Auckland.

Last VerifiedOctober 2, 2026
Compare Marloo with other vendors
Founded
2024
Headquarters
Auckland, New Zealand
Website
www.marloo.com
Categories
wealth-and-advisory, compliance-and-surveillance, insurance-ai
Assessment

Capability Axes

Capability grades

15 of 15 axes rated · 10 graded A or B

AI Capability
AI Centrality
AA on AI CentralityThe artificial intelligence is the product. Remove the models and there is nothing left to sell.
Vendor Published

Models transcribe meetings, write advice documents in the advisor's own templates and answer questions across every stored transcript through Ask Marloo. Only a calendar connector and a file store would survive.

Autonomy and Oversight Model
BB on Autonomy and Oversight ModelA written commitment that the models work alongside human judgment, with real review surfaces, short of the full control structure: commonly the threshold at which the system stops or what happens after it is wrong.
Vendor Published

Advice stays human led: generated documents are first drafts to review and finalize, tasks arrive ready for review, and the firm decides which form fields fill and which stay fixed. A required approval before a document or email reaches a client is not stated.

Model Risk Management and Transparency
CC on Model Risk Management and TransparencyTransparency is claimed in general terms with no mechanism a model validator could interrogate.
Vendor Published

Each extracted task links back to the client and conversation it came from. Validation and accuracy for transcription, summaries and advice documents are unpublished, and whether Ask Marloo answers cite their sources is not said.

Operational and Outcome Evidence
AA on Operational and Outcome EvidenceNamed customers with hard performance figures and enough method to test them.
Vendor Published

Aaron D'Souza of LESA Financial says meeting summaries that took over two hours now take 20 minutes, and Balance Wealth moved its financial planning team onto the platform. Poole Group has a published case study, and the figures are self reported by the customers quoted.

AI Safety and Data Stewardship
AA on AI Safety and Data StewardshipThe cross client data boundary is answered specifically and falsifiably: commitments like zero training on customer data or per customer model instances.
Vendor Published

Customer data, transcripts and documents train no language model, proprietary or third party, and contracts bar the model providers from training on it or keeping inputs beyond service needs. Temporary retention for abuse monitoring is disclosed.

Regulatory and Compliance
GLBA and Data Privacy Posture
AA on GLBA and Data Privacy PostureThe privacy architecture is published in the specifics: data handling, retention, and a subprocessor list, which is rare in this index and valuable.
Vendor Published

Processor terms under data processing agreements, customer directed retention with automatic deletion of recordings, account records kept up to seven years and a subprocessor list at trust.marloo.com are all set out in the July 2026 privacy policy.

Security Certifications and Trust Center
BB on Security Certifications and Trust CenterA recognized certification named in the vendor’s own material without the artifact, or with a scope or renewal question the buyer has to raise.
Vendor Published

A SOC 2 Type II attestation covers security, availability and confidentiality, with AES 256 at rest, TLS 1.2 and 1.3 in transit and reports at a Vanta trust center. Direct download versus request for the reports is unspecified.

Regulatory Status and Licensure
CC on Regulatory Status and LicensureThe regulatory position is unstated. Most vendors in this index are technology suppliers and being unlicensed is the correct posture, so this grade records silence about the posture, not a missing license.
Vendor Published

Built for compliance in financial advice, the product claims to identify required disclosures and move firms to full review coverage, yet no regulator, statute or rule is named. Several distinct advice regimes make that gap wider.

AI Governance and Bias Disclosure
CC on AI Governance and Bias DisclosureResponsible artificial intelligence committed to in policy language with no evaluation behind it, on a product whose bias surface is modest.
Vendor Published

The speaker is the client, and speech recognition varies with accent, age and speech impairment, so a client heard less well may have objectives and risk tolerance captured less accurately in documents about their money. Accuracy by accent, language or population is unpublished.

AI Liability and Recourse
CC on AI Liability and RecourseMechanisms that enable challenge, such as audit trails and source traceability, with nothing standing behind the output and no route for the person affected.
Vendor Published

Advisors using a draft are regulated persons answerable for the advice, with the client's complaint and ombudsman routes intact. Correction routes and accuracy commitments for an error already sent are not described.

Integration and Deployment
Model Supply Chain Disclosure
AA on Model Supply Chain DisclosureEvery party between the customer’s data and the output is enumerated by name, canonically through a public subprocessor list naming the model providers.
Vendor Published

Anthropic and OpenAI are the primary language model providers and Google serves certain features, with Supabase and AWS as infrastructure, and the terms binding the model providers are stated.

Core Systems and Integration Depth
CC on Core Systems and Integration DepthIntegration claimed through standards or connectors with no system named and nothing to verify.
Vendor Published

Capture reaches Google and Microsoft calendars and mail, conferencing tools, the firm's own VoIP calling and a mobile app. Delivery names no system of record: custodian data has no named custodian, CRM migration goes into the platform itself, and custom integrations wait for ten advisors.

Deployment Model and Data Residency
BB on Deployment Model and Data ResidencyStated residency commitments or regional hosting options.
Vendor Published

Storage is fixed by customer region on Supabase, Sydney for Australia and New Zealand, London for the UK and European Economic Area, and a US region for US customers. Model inference runs outside the storage region, and larger firms can request configurable infrastructure.

Commercial
Commercial Transparency
AA on Commercial TransparencyPublished per unit rates a buyer can price against before any conversation.
Vendor Published

Rates are public in US dollars: the Starter notetaker is free, Pro costs $149 per advisor a month and Firm $299, with admin and support seats free and volume terms from ten advisors. The meter runs on advisors rather than meetings or documents.

Institution and Segment Coverage
BB on Institution and Segment CoverageNamed segments with dedicated material behind part of the coverage.
Vendor Published

Wealth management, financial planning, insurance and mortgage advice are covered, with pages for wealth managers, insurance advisers and mortgage advisers and country sites from Australia to the United States. Handling of each advice regime's disclosure and documentation rules is not shown.

Tracked Since Listing

Product updates

Material product, regulatory, evidence and commercial changes at Marloo, each verified against a live source and tagged to the capability axis it bears on. Funding rounds and awards are not product changes and are not logged.

Sep 22, 2026Product / capability

Marloo launched the Knowledge tab, a three layer knowledge base that shapes every meeting note, advice document and Ask Marloo answer it produces. A read only Regional layer maintained by Marloo holds regulatory, tax and rate references (FINRA Rules, CFP Board standards and FOMC rates in the US, the FCA Handbook in the UK), a Company layer lets firm admins set firm wide instructions and upload advice frameworks, compliance documents, approved wordings and disclaimers, and a User layer holds each adviser's own style within those limits. The help center says it is rolling out gradually as a beta and is included on Plus plans and above with unlimited company knowledge documents.

Bears on: AI Governance and Bias DisclosureSource
Sep 16, 2026Product / capabilityPartially verified

Marloo introduced Ask Marloo, which lets financial advisers and support staff query their whole client book. Answers draw on meetings, documents, emails and other records held across the firm's systems.

Bears on: AI CentralitySource
Sep 2, 2026Integration / interoperabilityPartially verified

Marloo agreed to bring Morningstar investment data and research into its adviser platform, pulling the content from the Morningstar MCP Server so fund and model portfolio data can be queried in natural language through Ask Marloo.

Bears on: Core Systems and Integration DepthSource

Alternatives to Marloo

Vendors in the same categories as Marloo whose profiles look most alike, each with a line on what the product does. Similar is not the same: check that each one does the job you need. No vendor pays for placement.

Focal is an AI assistant for financial advisers and insurance producers in the United States and Canada.

Nevis sells an AI platform that does operational work for US registered investment advisers.

Continuum is an AI assistant for Canadian financial advisers.

Hazel is an AI platform for wealth management firms, offered by the custodian Altruist and sold to advisers wherever they custody.

Automwrite is a United Kingdom platform that drafts regulated advice documentation for financial advice firms, positioned as an operating system for advisers rather than a single tool.

ForwardLane sells Signal Studio, a decision intelligence platform that turns a firm's own data into signals, natural language answers and next best actions, each with a full audit trail.

The index publishes no overall score or ranking. See what we assess and the methodology.

Commercial

Pricing

Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.

Entry Price Pricing Basis Data Protection Terms Implementation Source
Starter notetaker free. Pro at $149 per advisor a month; Firm at $299 per advisor a month. Volume terms for 10 or more advisors.
Per advisor monthly subscription in three tiers, with admin and support seats free. Starter covers unlimited recordings and summaries, custom templates, client overview, email and calendar integration and tasks. Pro adds Ask Marloo across the whole book, advice documents, PDF form autofill, presentations, research and custodian data. Firm adds editable client fields, VoIP calling, compliance oversight and free CRM migration. Firms of 10 or more advisors get volume terms, single sign on, configurable data storage and infrastructure, custom integrations and dedicated support. Configurable data storage and infrastructure is offered on volume terms for 10 or more advisors; no tier is tied to a compliance add on. No implementation fee is published. Starter needs no credit card, a subscription can be ended at any time, and annual billing with discounts is available through sales. Vendor Published

Prices are from Marloo's US pricing page as of 2 October 2026, in US dollars. Marloo runs separate country sites, and prices in other currencies are not reflected here.

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AI FinTech Index

The AI FinTech Index is an independent index that tracks changes to AI vendors in financial services. It holds 610 vendors across banking, lending, insurance, wealth, capital markets and financial crime compliance, each graded on the same 15 capability axes from public sources. No vendor pays for inclusion, placement, or rating.

Index Status
Last index update
October 20, 2026
The AI FinTech Index is an editorial reference, not a regulatory body. Vendor data is verified against published sources and public regulatory filings. Figures labeled “Estimated” have not been confirmed by the vendor. See the Methodology page for evaluation standards and limitations.
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