Wealth & Advisory AI
C

CogniCor

CogniCor builds an AI assistant for wealth advisors and the firms that employ them, from registered investment advisers to large financial institutions. It pulls CRM, portfolio and planning data into one view of each household.

Six modules cover meeting preparation and notes, household analytics, follow up drafts, onboarding and servicing, document search, and prioritizing an advisor's book. It integrates with Salesforce Financial Services Cloud, Wealthbox and Redtail, and lists WealthMate on the Salesforce AppExchange.

Plancorp, an adviser with more than $8 billion in assets, is a named client. CogniCor runs on Microsoft's Azure OpenAI Service and is based in Palo Alto.

Last VerifiedOctober 2, 2026
Compare CogniCor with other vendors
Founded
—
Headquarters
Palo Alto, California, United States
Categories
wealth-and-advisory
Assessment

Capability Axes

Capability grades

15 of 15 axes rated · 6 graded A or B

AI Capability
AI Centrality
AA on AI CentralityThe artificial intelligence is the product. Remove the models and there is nothing left to sell.
Vendor Published

Take away the models and a set of connectors is all that remains. Meeting agendas, structured summaries and an urgency ranking of the adviser's book are each produced by models.

Autonomy and Oversight Model
BB on Autonomy and Oversight ModelA written commitment that the models work alongside human judgment, with real review surfaces, short of the full control structure: commonly the threshold at which the system stops or what happens after it is wrong.
Vendor Published

Onboarding and account opening are automated up to final approval, and the adviser edits and sends every drafted follow up and summary. What the book ranking may trigger alone, and how an error in an automatically written CRM field is caught, are not described.

Model Risk Management and Transparency
CC on Model Risk Management and TransparencyTransparency is claimed in general terms with no mechanism a model validator could interrogate.
Vendor Published

Summaries carry no citation back to the transcript, no confidence signal and no accuracy figure. Client recaps go to households and CRM fields are written automatically, so an unmeasured error rate is the material gap.

Operational and Outcome Evidence
AA on Operational and Outcome EvidenceNamed customers with hard performance figures and enough method to test them.
Vendor Published

Plancorp, a registered investment adviser with more than $8 billion in assets, is named as saving more than 500 hours a month of administrative work and gaining 300 hours of household insights. Platform averages of 3.5 hours reclaimed per adviser a day are unattributed, and the Plancorp figures carry no period or baseline.

AI Safety and Data Stewardship
CC on AI Safety and Data StewardshipGeneral assurances that do not answer the question this axis asks, which is whether one customer’s data trains models serving its competitors. Unbounded cross client learning stated with no boundary grades here too.
Vendor Published

Household intelligence is built inside each firm's own stack, yet whether client data or a firm's documents train models serving other firms is never said.

Regulatory and Compliance
GLBA and Data Privacy Posture
CC on GLBA and Data Privacy PostureA standard privacy policy that covers the website rather than the service, or silence on a product that touches limited consumer data.
Vendor Published

CRM records, planning data and meeting content converge in one household context layer, the concentration that makes the product useful and sensitive. Retention for meeting content, deletion when a client leaves and a subprocessor list are not stated.

Security Certifications and Trust Center
CC on Security Certifications and Trust CenterA single footer line, or certifications asserted without being enumerated, which is weaker than naming them because it invites an assumption a buyer cannot check.
Vendor Published

Salesforce's security review of the listed app is an indirect signal that covers the package, not the firm's own hosting of household data and meeting recordings. No attestation or certification is enumerated.

Regulatory Status and Licensure
CC on Regulatory Status and LicensureThe regulatory position is unstated. Most vendors in this index are technology suppliers and being unlicensed is the correct posture, so this grade records silence about the posture, not a missing license.
Vendor Published

Notes described as compliance ready and audit ready make a claim about output without naming the recordkeeping and supervision rules for adviser communications. Onboarding automation reaches account opening, where customer identification and suitability carry their own requirements, and no supervisor, statute or rule is named.

AI Governance and Bias Disclosure
CC on AI Governance and Bias DisclosureResponsible artificial intelligence committed to in policy language with no evaluation behind it, on a product whose bias surface is modest.
Vendor Published

AdvisorIQ ranks a book by urgency from life events, intent signals and market moves, deciding which households an adviser contacts and what they are offered. A ranking that leans on assets or revenue potential would steer time toward wealthier clients, and the criteria and objective are unpublished.

AI Liability and Recourse
CC on AI Liability and RecourseMechanisms that enable challenge, such as audit trails and source traceability, with nothing standing behind the output and no route for the person affected.
Vendor Published

Every output passes a person before reaching the client, which keeps the regulated firm answerable. An inaccurate summary already logged, or a CRM field written in error, has no published accuracy commitment or correction route behind it.

Integration and Deployment
Model Supply Chain Disclosure
BB on Model Supply Chain DisclosureSubstantial partial disclosure, or a chain that is structurally short: an explicit in house build, on premise deployment, per customer instances, or zero retention at the model layer.
Vendor Published

Microsoft's Azure OpenAI Service runs the digital assistants, per a 2023 announcement that names the model provider. Current material does not restate it, and no transcription service, training terms or subprocessor list is given.

Core Systems and Integration Depth
AA on Core Systems and Integration DepthNamed integrations with the systems of record, core banking, policy administration, custodial or contact center platforms, verifiable in marketplace listings or public API documentation.
Vendor Published

Native integrations with Salesforce Financial Services Cloud, Wealthbox and Redtail write field level CRM updates, and WealthMate sits on the Salesforce AppExchange, announced in December 2025 with Agentforce workflows. Custodial and planning connections are described only as major platforms.

Deployment Model and Data Residency
CC on Deployment Model and Data ResidencyCloud only with nothing stated, which is the category norm.
Vendor Published

Hosting sits on Microsoft Azure for the digital assistants, with no region, residency commitment or private deployment option published.

Commercial
Commercial Transparency
CC on Commercial TransparencyNo price is published and engagement runs through a demo form, which is the norm in this index.
Vendor Published

Demos are the only route in, and the firm's own material states no price, package or charging basis. Charge per adviser, per household or per module is left open.

Institution and Segment Coverage
BB on Institution and Segment CoverageNamed segments with dedicated material behind part of the coverage.
Vendor Published

Wealth managers, registered investment advisers and enterprise financial institutions are served by six modules spanning meeting preparation, onboarding and book prioritization. Insurance, covered at the 2023 launch, is absent from current material.

Alternatives to CogniCor

Vendors in the same categories as CogniCor whose profiles look most alike, each with a line on what the product does. Similar is not the same: check that each one does the job you need. No vendor pays for placement.

Catchlight sells prospect prioritization to wealth management firms, answering two questions an adviser faces every morning: which prospect to call next, and what that person is likely to care about.

YCharts sells an investment research and client engagement platform to registered investment advisers, broker dealers, banks, trust companies, turnkey asset management programs and asset…

Addepar is a New York headquartered data and portfolio intelligence platform for investment professionals, founded in 2009 and serving more than 1,400 firms across nearly 60 countries who…

additiv supplies an orchestration layer that sits above a financial institution's existing core systems, letting banks, insurers, asset managers and pension providers launch and scale…

Conquest Planning sells financial planning software to institutions and advice firms across Canada, the United States and the United Kingdom, built around Strategic Advice Manager, which…

FNZ runs an end to end wealth management platform for banks, wealth managers, insurers and asset managers, combining technology with investment operations inside regulated firms of its own.

The index publishes no overall score or ranking. See what we assess and the methodology.

Commercial

Pricing

Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.

No pricing data has been verified for this vendor. Pricing information will be published here once confirmed through vendor disclosure or third-party estimation.

Contact us

Found a vendor we missed? Have feedback on the index? We’d love to hear from you.

AI FinTech Index

The AI FinTech Index is an independent index that tracks changes to AI vendors in financial services. It holds 610 vendors across banking, lending, insurance, wealth, capital markets and financial crime compliance, each graded on the same 15 capability axes from public sources. No vendor pays for inclusion, placement, or rating.

Index Status
Last index update
October 20, 2026
The AI FinTech Index is an editorial reference, not a regulatory body. Vendor data is verified against published sources and public regulatory filings. Figures labeled “Estimated” have not been confirmed by the vendor. See the Methodology page for evaluation standards and limitations.
© 2026 AI FinTech Index
3801 N Capital of Texas Hwy, Ste E240 · Austin, TX 78746