Wealth & Advisory AI
V

Vise

Vise builds and runs personalized portfolios for registered investment advisers and their clients. Independent advisers, enterprise wealth firms, aggregators and asset managers use it for portfolio construction, tax loss harvesting, rebalancing and trading.

The adviser sets each client's strategy, restrictions and tax budget, and Vise's own optimizer builds and manages the portfolio inside those limits. Rebalancing, harvesting and trading run daily on every account, and advisers review and approve changes in batches. It works with custodians such as Schwab, Fidelity and Pershing.

Vise names Wealth Enhancement Group, NewEdge Capital and Pure Financial among its users and states more than $140 billion in platform assets. Its advisory arm, Vise AI Advisors, LLC, is registered with the SEC and acts as sub adviser on client accounts. Vise is based in New York.

Last VerifiedOctober 3, 2026
Compare Vise with other vendors
Founded
2016
Headquarters
New York, New York, United States
Website
vise.com
Categories
wealth-and-advisory, capital-markets-ai
Assessment

Capability Axes

Capability grades

15 of 15 axes rated · 9 graded A or B

AI Capability
AI Centrality
AA on AI CentralityThe artificial intelligence is the product. Remove the models and there is nothing left to sell.
Vendor Published

An in house optimizer builds each client's portfolio from individual securities around goals, taxes and holdings, then rebalances, harvests losses and trades every account daily.

Autonomy and Oversight Model
BB on Autonomy and Oversight ModelA written commitment that the models work alongside human judgment, with real review surfaces, short of the full control structure: commonly the threshold at which the system stops or what happens after it is wrong.
Vendor Published

Advisers set each client's strategy, restrictions and tax budget and approve changes in batches, while trading runs daily inside those limits. Thresholds that stop an automated trade, and how exceptions reach a person, aren't described.

Model Risk Management and Transparency
BB on Model Risk Management and TransparencyReal transparency mechanisms are published, such as per alert explainability, confidence scoring or split testing, without the validation package or supervisory mapping behind them.
Vendor Published

Explanations accompany each portfolio, every trade is screened for wash sales and tax loss harvesting has its own disclosures. The optimizer itself has no published backtest, live composite or validation.

Operational and Outcome Evidence
BB on Operational and Outcome EvidenceVendor aggregate claims with real figures, or audited scale disclosures from a publicly listed company.
Vendor Published

Wealth Enhancement Group, NewEdge Capital and Root Financial are named users, but the assets shown beside each are the firm's total rather than what it runs on Vise, and no firm's result is reported.

AI Safety and Data Stewardship
CC on AI Safety and Data StewardshipGeneral assurances that do not answer the question this axis asks, which is whether one customer’s data trains models serving its competitors. Unbounded cross client learning stated with no boundary grades here too.
Vendor Published

Portfolio construction runs on an optimizer rather than pooled learning, but the AI reporting and client insights carry no statement on training, retention or separation between advisory firms.

Regulatory and Compliance
GLBA and Data Privacy Posture
CC on GLBA and Data Privacy PostureA standard privacy policy that covers the website rather than the service, or silence on a product that touches limited consumer data.
Vendor Published

Each household's tax lots, gains and goals sit on the platform, and the privacy notice is a DocSend file, but the site sets out no handling, retention or deletion terms for that data.

Security Certifications and Trust Center
BB on Security Certifications and Trust CenterA recognized certification named in the vendor’s own material without the artifact, or with a scope or renewal question the buyer has to raise.
Vendor Published

SOC 2 compliance is claimed, backed by an annual third party assessment through ProcessUnity, with policies held in a trust center available on request.

Regulatory Status and Licensure
AA on Regulatory Status and LicensureThe regulatory position is stated and a formal admission process stands behind it: a register entry, an eCBSV enrollment, a payment network partner admission, or presence inside SAR or CTR filing paths.
Vendor Published

An SEC registered adviser, Vise AI Advisors, LLC, acts as sub adviser on the accounts it manages, a status anyone can check on the SEC's adviser database.

AI Governance and Bias Disclosure
CC on AI Governance and Bias DisclosureResponsible artificial intelligence committed to in policy language with no evaluation behind it, on a product whose bias surface is modest.
Vendor Published

Tax loss harvesting and direct indexing deliver more to large, complex taxable accounts, so smaller accounts may benefit less, and Vise reports nothing by account size.

AI Liability and Recourse
BB on AI Liability and RecourseA published falsifiable commitment such as an accuracy figure with its method, or a real correction route for the affected person, such as step up verification instead of silent denial.
Vendor Published

As a registered sub adviser, Vise owes clients a fiduciary duty a regulator enforces, which gives an affected client a real route. The website terms, though, cap liability at $100 and send disputes to arbitration, and the governing platform agreement isn't published.

Integration and Deployment
Model Supply Chain Disclosure
CC on Model Supply Chain DisclosureThe architecture is described and no provider is named.
Vendor Published

BlackRock, Dimensional and Alpha Architect deliver models through the platform, but the provider behind the AI reporting, the host and market data suppliers aren't named, and the subprocessor list has to be requested.

Core Systems and Integration Depth
BB on Core Systems and Integration DepthNamed systems or a documented public API, with the depth or the production evidence left open.
Vendor Published

Schwab, Fidelity and Pershing are among seven named custodians, though no API documentation or marketplace listing shows how deep each connection goes.

Deployment Model and Data Residency
CC on Deployment Model and Data ResidencyCloud only with nothing stated, which is the category norm.
Vendor Published

Where household records are stored isn't stated, by provider, region or residency commitment.

Commercial
Commercial Transparency
CC on Commercial TransparencyNo price is published and engagement runs through a demo form, which is the norm in this index.
Vendor Published

Fees are missing from the main site pages, and the Form ADV brochure where an adviser's fees are disclosed is linked only as a DocSend file.

Institution and Segment Coverage
BB on Institution and Segment CoverageNamed segments with dedicated material behind part of the coverage.
Vendor Published

Four buyer types are named, all in US wealth management, from independent advisers to asset managers, and they're described together rather than one by one.

Tracked Since Listing

Product updates

Material product, regulatory, evidence and commercial changes at Vise, each verified against a live source and tagged to the capability axis it bears on. Funding rounds and awards are not product changes and are not logged.

Sep 24, 2026Product / capability

Vise and Bitwise rolled out Bitwise's diversified crypto model portfolios to the wealth firms and 135,000+ accounts on the Vise platform, with Core models for broad crypto exposure and Thematic models for specific positioning such as risk managed exposure or assets beyond bitcoin. On Vise the models sit inside the same account as the client's equities, fixed income and alternatives, sized to the household risk profile, rebalanced on the same schedule and covered by the same tax management.

Bears on: Institution and Segment CoverageSource
Our read on this update →Tracked since Sep 2026
Head to Head

Compared With

Most editorial comparisons pair two vendors the index assesses as direct competitors for the same buyer. Some pair vendors that are adjacent rather than rival, where the useful question is where one ends and the other begins. Each carries a verdict, the buyer conditions that favor each vendor, and a graded side by side.

Alternatives to Vise

Vendors in the same categories as Vise whose profiles look most alike, each with a line on what the product does. Similar is not the same: check that each one does the job you need. No vendor pays for placement.

K1x digitizes the tax documents that private market investments produce.

MDOTM builds Sphere, a no code platform that brings AI into an institutional investor's own portfolio process.

WNSTN sells an AI assistant and analytics layer that brokerages and other investing platforms embed in their own apps.

PlannerPal is a United Kingdom workflow platform for financial advisers, paraplanners and support staff, led by chief executive and co founder Mark Whitcroft.

Performativ sells a cloud platform that runs a wealth manager's portfolio management, trading, reporting, compliance and client data in one place.

Ammonite AI is a United Kingdom company selling Planbot, a report drafting tool for financial advice firms, launched in February 2026.

The index publishes no overall score or ranking. See what we assess and the methodology.

Commercial

Pricing

Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.

No pricing data has been verified for this vendor. Pricing information will be published here once confirmed through vendor disclosure or third-party estimation.

Contact us

Found a vendor we missed? Have feedback on the index? We’d love to hear from you.

AI FinTech Index

The AI FinTech Index is an independent index that tracks changes to AI vendors in financial services. It holds 610 vendors across banking, lending, insurance, wealth, capital markets and financial crime compliance, each graded on the same 15 capability axes from public sources. No vendor pays for inclusion, placement, or rating.

Index Status
Last index update
October 20, 2026
The AI FinTech Index is an editorial reference, not a regulatory body. Vendor data is verified against published sources and public regulatory filings. Figures labeled “Estimated” have not been confirmed by the vendor. See the Methodology page for evaluation standards and limitations.
© 2026 AI FinTech Index
3801 N Capital of Texas Hwy, Ste E240 · Austin, TX 78746