Wealth & Advisory AI
T

TIFIN

TIFIN sells TIFIN.AI, a platform of AI agents for wealth managers, asset managers and insurers. The agents work for home office staff, advisers and end clients across operations, investments and growth, and a firm can start with one agent and add more.

TIFIN.AI runs on top of a firm's existing CRM, custodial, portfolio accounting and market data systems. Agents work within the firm's permissions and wealth specific guardrails, are evaluated before release and leave audit trails. The group also runs TIFIN Give for tax intelligence, @Work for workplace to wealth programs, AMP for asset manager distribution, and Magnifi.

TIFIN names AssetMark, Cetera, Janus Henderson, Hub International and Ares among its users and Morningstar, FactSet, Broadridge and SEI among its partners. It says one RIA aggregator cut onboarding from weeks to under a day of human input. TIFIN is based in Boulder, Colorado.

Last VerifiedOctober 3, 2026
Compare TIFIN with other vendors
Founded
2018
Headquarters
Boulder, Colorado, United States
Website
tifin.com
Categories
wealth-and-advisory, capital-markets-ai, insurance-ai
Assessment

Capability Axes

Capability grades

15 of 15 axes rated · 9 graded A or B

AI Capability
AI Centrality
AA on AI CentralityThe artificial intelligence is the product. Remove the models and there is nothing left to sell.
Vendor Published

A library of agents organized by what wealth firms do, from onboarding to delivering the house view, is what TIFIN.AI sells, and the group has folded its separate AI businesses into it.

Autonomy and Oversight Model
BB on Autonomy and Oversight ModelA written commitment that the models work alongside human judgment, with real review surfaces, short of the full control structure: commonly the threshold at which the system stops or what happens after it is wrong.
Vendor Published

Permissions and audit trails travel with each workflow, and wealth specific schemas limit what an agent can produce. Which actions an agent may take without a person, especially in client facing work, isn't mapped out.

Model Risk Management and Transparency
BB on Model Risk Management and TransparencyReal transparency mechanisms are published, such as per alert explainability, confidence scoring or split testing, without the validation package or supervisory mapping behind them.
Vendor Published

Evaluation before release and observability in production are both described, with explainability listed as a platform component. Results and accuracy figures aren't published.

Operational and Outcome Evidence
BB on Operational and Outcome EvidenceVendor aggregate claims with real figures, or audited scale disclosures from a publicly listed company.
Vendor Published

AssetMark, Cetera and Janus Henderson are named users, but the one case study, an RIA aggregator with more than $10 billion in assets that cut onboarding from weeks to under a day, leaves the firm unnamed.

AI Safety and Data Stewardship
CC on AI Safety and Data StewardshipGeneral assurances that do not answer the question this axis asks, which is whether one customer’s data trains models serving its competitors. Unbounded cross client learning stated with no boundary grades here too.
Vendor Published

Competing wealth firms share the platform, and nothing published covers model training, separation between them or what model providers retain.

Regulatory and Compliance
GLBA and Data Privacy Posture
BB on GLBA and Data Privacy PostureA substantive privacy document that reaches the product itself, short of the subprocessor list or the full data handling detail.
Vendor Published

The April 14, 2026 privacy notice covers the platforms and carries an addendum for regulated clients built around the SEC's privacy rule. Personal information held under a services agreement is deleted when the term ends.

Security Certifications and Trust Center
CC on Security Certifications and Trust CenterA single footer line, or certifications asserted without being enumerated, which is weaker than naming them because it invites an assumption a buyer cannot check.
Vendor Published

Privacy, compliance and observability appear as enterprise components, while no certification, attestation or trust center is listed.

Regulatory Status and Licensure
CC on Regulatory Status and LicensureThe regulatory position is unstated. Most vendors in this index are technology suppliers and being unlicensed is the correct posture, so this grade records silence about the posture, not a missing license.
Vendor Published

Agents that help select investments or talk to end clients run into suitability and communication rules, yet TIFIN.AI comes with no stated registration, and the SEC duties its privacy notice explains belong to its clients.

AI Governance and Bias Disclosure
CC on AI Governance and Bias DisclosureResponsible artificial intelligence committed to in policy language with no evaluation behind it, on a product whose bias surface is modest.
Vendor Published

Investment agents deliver a firm's house view while asset managers such as Franklin Templeton count as partners, and nothing published keeps recommendation logic independent of those relationships.

AI Liability and Recourse
CC on AI Liability and RecourseMechanisms that enable challenge, such as audit trails and source traceability, with nothing standing behind the output and no route for the person affected.
Vendor Published

The wealth firm remains responsible to its clients, and TIFIN publishes no guarantee, accuracy commitment or correction process for a wrong agent output.

Integration and Deployment
Model Supply Chain Disclosure
BB on Model Supply Chain DisclosureSubstantial partial disclosure, or a chain that is structurally short: an explicit in house build, on premise deployment, per customer instances, or zero retention at the model layer.
Vendor Published

Morningstar, FactSet and Broadridge are named as data and technology partners, but the models behind the agents and the host aren't.

Core Systems and Integration Depth
BB on Core Systems and Integration DepthNamed systems or a documented public API, with the depth or the production evidence left open.
Vendor Published

The agents sit on top of CRM, custodial and portfolio accounting systems a firm already owns, but no specific integration is named per system and there's no API documentation.

Deployment Model and Data Residency
BB on Deployment Model and Data ResidencyStated residency commitments or regional hosting options.
Vendor Published

Agent components deploy into a firm's existing environment and services are hosted in the United States, though no cloud provider is named and self hosting isn't addressed.

Commercial
Commercial Transparency
CC on Commercial TransparencyNo price is published and engagement runs through a demo form, which is the norm in this index.
Vendor Published

Firms can license a single agent and expand from there, which lowers the entry commitment, but whether charges run per agent, per adviser or per firm isn't stated.

Institution and Segment Coverage
AA on Institution and Segment CoverageThe financial segments served are named and each carries its own maintained material, whether the coverage is broad or deliberately narrow.
Vendor Published

Wealth managers, asset managers and insurers are all served, with agents for home office staff, advisers and end clients, and group companies reaching into tax and asset manager distribution.

Alternatives to TIFIN

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InvestSuite sells white label investing software to banks, brokers, wealth managers and other financial institutions.

Nomerra turns private markets operating procedures into AI agents for asset servicers and asset managers.

The index publishes no overall score or ranking. See what we assess and the methodology.

Commercial

Pricing

Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.

No pricing data has been verified for this vendor. Pricing information will be published here once confirmed through vendor disclosure or third-party estimation.

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AI FinTech Index

The AI FinTech Index is an independent index that tracks changes to AI vendors in financial services. It holds 610 vendors across banking, lending, insurance, wealth, capital markets and financial crime compliance, each graded on the same 15 capability axes from public sources. No vendor pays for inclusion, placement, or rating.

Index Status
Last index update
October 20, 2026
The AI FinTech Index is an editorial reference, not a regulatory body. Vendor data is verified against published sources and public regulatory filings. Figures labeled “Estimated” have not been confirmed by the vendor. See the Methodology page for evaluation standards and limitations.
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