Insurance AI
I

Insly

Insly sells modular policy administration software to managing general agents, insurers, brokers and claims administrators, built so business teams configure products without code. The product builder pairs a standalone rating engine, or a client's own Excel rater, with underwriting rules, workflows and document templates; distribution runs through broker portals, direct sales and embedded channels; an accounting module keeps a double entry, multi currency ledger; and a claims module works on its own or on the same data. Socrates Systems, a UK platform for specialist insurers that Insly bought in late 2025, still sells under its own name.

Brokers get co branded or white labelled portals with permissions down to who can bind which risks, and simple risks bind automatically while the rest are referred to underwriters, with renewals and mid term changes quoted automatically. Under delegated authority, Insly takes in claims by electronic first notice or bordereau import, produces claims bordereaux and feeds loss data back into renewals. Its accounting module raises invoices from policy data, cancels for non payment and logs every user or API action without overwriting earlier entries.

Nora is Insly's AI layer, and it can sit on Insly or on a client's existing software. It reads broker submissions in any format, from PDFs and spreadsheets to handwriting, maps the data into the client's template, chases missing information by email or phone and exports the finished file into the policy system, and it answers underwriters' questions from their own underwriting guide with a reference to the section. In the claims portal, an AI chat takes the first notice of loss and hands over to a live agent when needed, and every claim gets an approve, reject or needs review recommendation with a confidence score and the terms and laws it relied on.

Risto Rossar founded Insly in 2013, and it is headquartered in London with offices in Tallinn and Warsaw. It reports more than 4,000 brokers on the platform, more than 200 products built, more than €1 billion of gross premium transacted and revenue of €10 million in 2025. Accelerate Underwriting, Ridge Canada, Alta Signa and Encompass are among the MGAs it names, and it holds ISO 27001 and ISO 27017 certification.

Last VerifiedOctober 12, 2026
Compare Insly with other vendors
Founded
2013
Headquarters
London, United Kingdom
Website
insly.com
Categories
insurance-ai
Assessment

Capability Axes

Capability grades

15 of 15 axes rated · 11 graded A or B

AI Capability
AI Centrality
BB on AI CentralityThe models are the engine of a core capability, layered on a product that would still function without them as a rules or workflow system.
Vendor Published

Nora is the engine of two core jobs: turning broker submissions in any format into complete, structured files, and recommending an outcome on every claim. Insly also sells Nora on its own, to sit on top of another vendor's policy system. Product building, rating, binding, accounting and bordereaux run on rules and work without the models, so the AI speeds up the intake and triage ends of a platform that would function without it.

Autonomy and Oversight Model
AA on Autonomy and Oversight ModelWhat the system runs alone, what constrains it, and how a person checks it are all published: modes, thresholds, sampling or audit controls, and the route a case takes to human review.
Vendor Published

Every claim gets an approve, reject or needs review recommendation with a confidence score, written reasoning and the policy terms and laws it relied on, and handlers accept, reject or change it. Clients set routing rules with priorities, amount thresholds and keywords, so routine claims move on and the rest reach a handler, and the intake chat hands over to a live agent with full context on escalation triggers the client defines. Nora handles submissions in two modes that differ only in how much the underwriter reviews, and its guide reader answers only from the client's own underwriting guide, citing the section.

Model Risk Management and Transparency
BB on Model Risk Management and TransparencyReal transparency mechanisms are published, such as per alert explainability, confidence scoring or split testing, without the validation package or supervisory mapping behind them.
Vendor Published

Each claim recommendation carries a confidence score and written reasoning that cites the policy terms, conditions, laws and limits behind it, and the underwriting guide reader cites the section of the guide it answered from. Teams can review and rate AI conversations and flag edge cases for improvement. Accuracy rates, a validation method and a mapping to a supervisory framework are not published.

Operational and Outcome Evidence
AA on Operational and Outcome EvidenceNamed customers with hard performance figures and enough method to test them.
Vendor Published

Ridge Canada, a cyber MGA with eight underwriters, binds its specialist cover in ten minutes on three products built on Insly. Accelerate Underwriting's founder Scott Brown says his UK MGA runs about three traders for nearly £18 million of premium, where a typical MGA would need around 12 underwriters, and its broker portal has sold more than 500,000 policies. Encompass set up a broker portal on Insly for BIBA in two weeks. Insly's own averages, such as clients handling double the premium of their previous systems and 60 to 80 percent faster submission processing with Nora, come without a method.

AI Safety and Data Stewardship
BB on AI Safety and Data StewardshipA categorical stewardship commitment is published without the retention schedule or the engineering detail behind it.
Vendor Published

Each client's data is kept strictly separate, and Insly says it is never shared and never used for model training. Clients shape the claims AI with their own terms, local laws and claims guidelines and rate its conversations to tune their own deployment, though Nora is also marketed as learning with every interaction. Where the models run, which provider supplies them and how long inputs are kept go unstated.

Regulatory and Compliance
GLBA and Data Privacy Posture
BB on GLBA and Data Privacy PostureA substantive privacy document that reaches the product itself, short of the subprocessor list or the full data handling detail.
Vendor Published

Insly's privacy policy reaches the software: policyholder data that clients load is treated as client data, notice to policyholders stays with each client, and personal data is processed within the EU and EEA, with transfers outside only under standard contractual clauses or equivalent safeguards. The policy still cites the Privacy Shield for transfers, and a retention schedule and subprocessor list are not public.

Security Certifications and Trust Center
BB on Security Certifications and Trust CenterA recognized certification named in the vendor’s own material without the artifact, or with a scope or renewal question the buyer has to raise.
Vendor Published

Insly first achieved ISO 27001 in 2020, recertified to the 2022 version of the standard in April 2025 and added ISO 27017 for cloud services at the same time. Nora protects data with AES 256 encryption and TLS 1.3, granular permissions and a full audit trail. The certification body goes unnamed, and no certificate or trust portal is posted.

Regulatory Status and Licensure
CC on Regulatory Status and LicensureThe regulatory position is unstated. Most vendors in this index are technology suppliers and being unlicensed is the correct posture, so this grade records silence about the posture, not a missing license.
Vendor Published

Insly sells software, states no regulatory status of its own and has not mapped its AI to the EU AI Act. It rewrote more than 600 pages of internal policies, procedures and templates to align with DORA, the EU rule on digital operational resilience, which matters to the insurers and MGAs that depend on it as a technology provider, and its claims module reports in real time to support their compliance work.

AI Governance and Bias Disclosure
CC on AI Governance and Bias DisclosureResponsible artificial intelligence committed to in policy language with no evaluation behind it, on a product whose bias surface is modest.
Vendor Published

A recommendation to approve or reject a policyholder's claim is a decision about a person, and Insly's safeguard is that the handler makes the final call. Beyond that commitment to human judgment, Insly publishes no fairness testing, responsible AI policy or governance process for its models.

AI Liability and Recourse
CC on AI Liability and RecourseMechanisms that enable challenge, such as audit trails and source traceability, with nothing standing behind the output and no route for the person affected.
Vendor Published

Claims recommendations and Nora's actions sit in a full audit trail, and the accounting ledger logs every action a user or an API takes without overwriting earlier entries, so a client can trace what happened and when. The published license terms cap Insly's aggregate liability at 12 months of license fees received and exclude several kinds of business loss, and they say nothing about AI output or about recourse for a policyholder affected by it.

Integration and Deployment
Model Supply Chain Disclosure
CC on Model Supply Chain DisclosureThe architecture is described and no provider is named.
Vendor Published

The models and model provider behind Nora and the claims AI go unnamed, as does the cloud provider that hosts the platform. Insly describes the AI only in general terms, as language models and document extraction.

Core Systems and Integration Depth
BB on Core Systems and Integration DepthNamed systems or a documented public API, with the depth or the production evidence left open.
Vendor Published

As a policy administration platform, Insly is the system of record, and its claims module and Nora also connect to other vendors' policy systems through APIs. The API based rating service lets broker partners pull rates directly at high volume, a live database replica gives business intelligence tools the full dataset, and claims move in and out as bordereaux.

Client work names Lloyd's Canada's MGA platform and accounting software at Ridge Canada, and sanctions checks and flood mapping inside the Accelerate Underwriting portal. The API reference itself is not public.

Deployment Model and Data Residency
BB on Deployment Model and Data ResidencyStated residency commitments or regional hosting options.
Vendor Published

The platform runs as a cloud service, and personal data is processed within the EU and EEA, with transfers outside only under contractual safeguards. Socrates Systems now shares the same infrastructure and security standards. The hosting provider and regions go unnamed, and an on premises option is not described.

Commercial
Commercial Transparency
BB on Commercial TransparencyA published plan ladder, billing dimensions, or a stated commitment such as no fees, so a buyer can size the cost before making contact.
Vendor Published

Insly prices on system scope, implementation and the volume transacted through the platform. MGAs pay a monthly fee for a base package plus any modules they add, with implementation as a fixed fee or pay as you go depending on size, and insurers negotiate full stack projects. Users are unlimited, brokers included, and every client gets a key account manager. The figures themselves are quoted.

Institution and Segment Coverage
BB on Institution and Segment CoverageNamed segments with dedicated material behind part of the coverage.
Vendor Published

MGAs are the main focus, with insurers, brokers and third party claims administrators also served, and each buyer type has its own package. Clients write aviation, fleet and motor, cyber, professional lines, directors and officers cover for financial institutions and personal lines across Europe, North America and Australia, in direct, delegated and embedded models. In Poland, Insly runs a separate CRM platform for insurance agents and brokers, and Socrates Systems adds a UK platform for specialist insurers with complex underwriting.

Head to Head

Compared With

Most editorial comparisons pair two vendors the index assesses as direct competitors for the same buyer. Some pair vendors that are adjacent rather than rival, where the useful question is where one ends and the other begins. Each carries a verdict, the buyer conditions that favor each vendor, and a graded side by side.

Alternatives to Insly

Vendors in the same categories as Insly whose profiles look most alike, each with a line on what the product does. Similar is not the same: check that each one does the job you need. No vendor pays for placement.

Korint sells a modular core insurance platform to European property and casualty insurers, managing general agents and delegated brokers.

Feathery automates the paperwork that moves between clients, brokers, advisers and carriers.

InfrasAI, formerly iLife Technologies, sells AI agents that build and maintain the systems insurance carriers and distributors run on.

Cytora is a risk digitization and automation platform for commercial insurance, used by insurers, reinsurers, wholesale brokers and managing general agents to turn unstructured submission…

Kalepa builds Copilot, an artificial intelligence underwriting workbench for commercial and specialty property and casualty insurers and managing general agents.

Root Platform sells an API first core for digital and embedded insurance, used by insurers, managing general agents and the retailers, banks and telecoms that distribute cover.

The index publishes no overall score or ranking. See what we assess and the methodology.

Commercial

Pricing

Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.

Entry Price Pricing Basis Data Protection Terms Implementation Source
Not published as a figure. A monthly base package fee plus modules, quoted per client
Priced on system scope, implementation and the volume transacted through the platform. MGAs pay a monthly fee for a base package plus any modules they add, and insurers negotiate a full stack implementation by size and scope. Users are unlimited, internal staff and external brokers included, and each client gets its own key account manager. Not tiered on the pricing page. Insly processes personal data within the EU and EEA and holds ISO 27001 and ISO 27017 certification, and insurer packages add extended user management and controls. Implementation is charged separately. For MGAs it is a fixed fee or pay as you go depending on size and scope, and insurers negotiate full stack implementations with a dedicated implementation team. Vendor Published

Taken from Insly's own pricing page as of 12 October 2026. Insly publishes the structure and none of the figures, so the base fee, module prices and any volume charge come only through a quote.

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AI FinTech Index

The AI FinTech Index is an independent index that tracks changes to AI vendors in financial services. It holds 582 vendors across banking, lending, insurance, wealth, capital markets and financial crime compliance, each graded on the same 15 capability axes from public sources. No vendor pays for inclusion, placement, or rating.

Index Status
Last index update
October 12, 2026
The AI FinTech Index is an editorial reference, not a regulatory body. Vendor data is verified against published sources and public regulatory filings. Figures labeled “Estimated” have not been confirmed by the vendor. See the Methodology page for evaluation standards and limitations.
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