Focal
Focal is an AI assistant for financial advisers and insurance producers in the United States and Canada. It joins client meetings, writes notes and follow up emails, prepares meeting briefs, fills planning software and forms, and updates the CRM.
It works with planning software such as Conquest, where it can autofill more than 400 fields, and with CRMs such as Salesforce, Redtail and Wealthbox. Enterprise plans add agents for data entry and onboarding, custom workflow automations and APIs. Focal runs on Microsoft Azure AI models with Canadian data residency, stores no meeting audio or video and does not train models on client data.
State Bank of Southern Utah says Focal saves it 12 to 15 hours a week, and Manulife, Desjardins and iA Private Wealth are among the firms listed as users. Pro costs $100 per adviser a month, billed annually, with a 14 day trial. OmniClient Inc. does business as Focal.
Capability Axes
Capability grades
15 of 15 axes rated · 12 graded A or B
Meetings across video, phone and in person become transcripts, structured fields, agendas, follow ups and filled forms, so adviser data entry is what the models replace.
Notes, agendas and follow ups are drafts the adviser sends, but enterprise agents push structured content into planning software and CRMs with no approval step described before it becomes the firm's record.
Extracted values flow straight into planning software and client records, yet no field level accuracy or error rate is published.
State Bank of Southern Utah says Focal saves 12 to 15 hours a week and turned a four hour task into 30 minutes, and Woodgate Financial cut a 20 minute process to under five. The figures come as customer quotes with no stated method.
Stateless models, no stored audio or video and no training on client data leave nothing for one firm's conversations to teach another.
The July 28, 2026 privacy policy is general, leaving out Focal's role for meeting data, where that data sits and who processes it, so the product level promises carry the weight.
SOC 2 Type II is stated, and the trust center sits on Vanta.
Alignment with US securities rules and with Canada's investment regulator and privacy law is claimed, with know your customer and onboarding steps built into the workflows, which names the right regimes in both countries.
Performance coaching scores advisers from their recorded conversations, and Focal doesn't say what's measured or whether firms use those scores in pay. Transcription quality can also vary with accent.
Once a wrong value lands in planning software, Focal publishes no correction process or commitment, and the client whose meeting was captured has no stated way to fix the entry.
Microsoft Azure AI models do the processing, with OpenAI and Anthropic explicitly excluded, though no specific model or subprocessor list is named.
Conquest planning software can be autofilled across more than 400 fields, and Salesforce, Redtail and Wealthbox are among the named CRMs, though no API documentation is linked.
Data stays in Canada on Microsoft Azure, with private endpoints between services, but no region is given for US customers.
Pro costs $100 per adviser a month, billed annually, with unlimited meetings and a 14 day trial, while Enterprise, which adds agents and form filling, is quoted.
Registered investment advisers, bank investment services and insurance producers in the United States and Canada all use the same capture and form filling engine.
Compared With
Most editorial comparisons pair two vendors the index assesses as direct competitors for the same buyer. Some pair vendors that are adjacent rather than rival, where the useful question is where one ends and the other begins. Each carries a verdict, the buyer conditions that favor each vendor, and a graded side by side.
Alternatives to Focal
Vendors in the same categories as Focal whose profiles look most alike, each with a line on what the product does. Similar is not the same: check that each one does the job you need. No vendor pays for placement.
Hazel is an AI platform for wealth management firms, offered by the custodian Altruist and sold to advisers wherever they custody.
ForwardLane sells Signal Studio, a decision intelligence platform that turns a firm's own data into signals, natural language answers and next best actions, each with a full audit trail.
WealthAi sells an AI operating system to wealth managers, advisory practices, family offices, external asset managers and private banks.
Continuum is an AI assistant for Canadian financial advisers.
Marloo is an AI assistant for financial advisors and their support staff in wealth, planning, insurance and mortgage advice.
Vinlivt sells software to German insurance brokers and financial advisers that finds sales opportunities in their existing client base.
The index publishes no overall score or ranking. See what we assess and the methodology.
Pricing
Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.
| Entry Price | Pricing Basis | Data Protection Terms | Implementation | Source |
|---|---|---|---|---|
|
$100 per adviser a month on the Pro plan, billed annually. Enterprise quoted.
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Per adviser subscription billed annually. Pro includes unlimited meetings, CRM integrations such as Equisoft, Maximizer, Salesforce, Dynamics and Zoho, the Conquest overlay, performance coaching, real time support and assistant seats. Enterprise adds agents for data entry and onboarding, form filling, custom workflow automations, custom integrations and APIs, embeddable deployment, enterprise administration, and dedicated training and support. | Not tiered on the pricing page. Security documentation is offered through the vendor's trust center. | A 14 day free trial is included. No implementation fee is published for Pro; Enterprise includes dedicated training, implementation and onboarding. | Vendor Published |
Prices taken from the vendor's own pricing page as of 3 October 2026, in US dollars.