Signifyd
Signifyd sells commerce protection for ecommerce under a financial guarantee, and it sells to two buyer types rather than one. The Commerce Protection Platform serves merchants and covers Guaranteed Fraud Protection, Complete Chargeback Protection, Account Protection, Authorization Rate Optimization built on issuer integrations, Chargeback Recovery, Return Insights and Instant Refunds. A separate Payments Optimization Platform is sold to payment providers.
The guarantee is configurable rather than fixed, running from fraud only cover to a total chargeback liability shift, and the company draws an explicit distinction between that and a performance service level guarantee, arguing an approval rate promise carries no incentive to exceed the target. Decisions are made from session data covering internet protocol address, behavior and transaction detail, with a machine learning contextual layer drawing on forensic data and more than 150 out of band identity sources, and the company states it recognizes over 98 percent of online shoppers through its merchant network.
Two mechanisms sit around the automation: Expert Re-review, under which a declined order can be resubmitted with further information for review by a certified fraud analyst, and a published commitment to supply the data behind a decision. Assurance is documented rather than asserted, with an annual SOC 2 Type II available under non disclosure, a SOC 3 report downloadable without one, ISO 27001, PCI DSS Level 1 and PCI 3DS. Named privacy regimes include GDPR, CCPA, Brazil's LGPD and Mexico's federal data protection law, with a public data subject access request form. The company reports more than 6,000 brands and has been ranked first in the Digital Commerce 360 Leading Vendors to the Top 1000 Retailers report for five consecutive years.
Capability Axes
Capability grades
15 of 15 axes rated · 9 graded A or B
Decisions run through a machine learning layer over session data, forensic signals and outside identity sources, and the network claims to recognize more than 98 percent of online shoppers. A chargeback guarantee resting on those decisions could not be underwritten on a rules engine, so removing the models removes the product.
Order processing is fully automated and fulfillment fires directly from the decision, yet a published expert review path lets a declined order be resubmitted with more information for a certified fraud analyst. No threshold, turnaround or reviewer authority is specified for that path.
The pipeline's shape is described openly, from session signals to the contextual layer, so a reviewer can see where a signal enters. Merchant approval and chargeback figures are outcomes rather than model measures, and no validation report, precision or recall figure is published.
Hot Topic is credited with a $10 million revenue uplift, Cymbiotika with 93 percent fewer chargebacks and Ferguson Home with a 98.5 percent approval rate and zero fraud losses. Digital Commerce 360 has ranked it first among vendors to large retailers for five straight years, though as a private company it publishes no audited financials.
A shopper's conduct at one retailer shapes whether a competing retailer approves them, and a merchant's own data improves decisions for its rivals. Opting out of the network, walls between merchants and how long shopper profiles persist are not described.
GDPR, California, Brazilian and Mexican privacy law are named, which matters for merchants selling into Latin America, and a public request form at signifyd.com/dsar lets a consumer ask what is held. A data processing addendum, subprocessor list and retention schedule are absent.
A SOC 3 report is downloadable without any agreement, alongside SOC 2 Type II under a nondisclosure agreement, ISO 27001:2022 and PCI DSS Level 1. The auditing firm is unnamed and no trust portal or penetration test summary is offered.
Issuer integrations put the product inside card scheme rules without conferring regulated status, and no regulator appears as a counterparty. Signifyd is privately held, holds no financial license and files with no securities regulator.
Machine learning should not leave a buyer in the dark, the company says, but no error rate, false positive rate or fairness testing is published. Shoppers the network does not recognize absorb the friction, and nothing describes who they are.
Chargeback cover is configurable from fraud only to a full liability shift, and fraud declines cost the merchant nothing, so false negatives fall on the vendor. Approval rate guarantees are argued against openly, but no indemnity covers a wrongly declined order and the shopper is not told why.
More than 150 outside identity sources feed the machine learning layer, and not one is named. No subprocessor list, cloud provider or model provider is identified, so concentration on a single data broker cannot be ruled out.
Order connectors cover Shopify, BigCommerce and Salesforce Commerce Cloud among others, and payment connectors pull chargebacks from Adyen, Stripe and PayPal so the guarantee reconciles against the acquirer. REST APIs, webhooks and SDKs are documented at docs.signifyd.com, and Accertify, a direct competitor, appears in the connector list.
A public status page at status.signifyd.com shows availability, but no hosting provider, region or transfer mechanism is named. Brazilian and Mexican privacy law turn on where processing happens, so naming those regimes without a location leaves merchants unable to assess.
Charges are a percentage of the order total, taken only on approved orders, with the rate set by vertical, volume and average ticket. The rate itself is never published, though the vendor commits not to win business with a teaser rate that rises later.
Merchants buy the Commerce Protection Platform, payment providers the Payments Optimization Platform, and issuers are reached through authorization rate work. More than 6,000 brands span fashion, electronics and grocery, but the center stays ecommerce, with no banking operations, insurance or capital markets line.
Compared With
Most editorial comparisons pair two vendors the index assesses as direct competitors for the same buyer. Some pair vendors that are adjacent rather than rival, where the useful question is where one ends and the other begins. Each carries a verdict, the buyer conditions that favor each vendor, and a graded side by side.
Alternatives to Signifyd
Vendors in the same categories as Signifyd whose profiles look most alike, each with a line on what the product does. Similar is not the same: check that each one does the job you need. No vendor pays for placement.
Coris supplies merchant risk infrastructure to the parties that underwrite merchants rather than to merchants themselves, covering software platforms with embedded payments, independent…
NoFraud sells full service ecommerce fraud screening to small and mid sized merchants, with a Shopify centered distribution model and commercial terms a merchant can test without paying.
Incognia answers the identity question with geography.
Accertify is an enterprise fraud prevention and payments company based in Itasca, Illinois, and led by president Mark Michelon.
ClearSale is an ecommerce fraud prevention business founded in Brazil around 2001.
Fingerprint sells device identification as a developer primitive rather than as a fraud decision.
The index publishes no overall score or ranking. See what we assess and the methodology.
Pricing
Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.
| Entry Price | Pricing Basis | Data Protection Terms | Implementation | Source |
|---|---|---|---|---|
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Not published. Charged as a percentage of order total on approved orders only, with no charge when an order is declined due to fraud. The percentage is quoted per merchant and no figure, floor or minimum appears.
$0 baseline
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A percentage of order total charged only on approved orders, with declined fraud orders free. The company publishes the variables that set that percentage: the specific products purchased, the merchant vertical, order volume and average ticket price. It also publishes the quoting method, an assessment of the merchant's current operating effort, chargeback losses and order declines, worked against agreed approval rate targets. The structure makes the vendor the residual risk holder for its own decisions, because under Guaranteed Fraud Protection the chargeback liability shifts from merchant to Signifyd, and that is why no rate card can exist: each rate is an underwriting decision against that merchant's loss profile. Cover itself is configurable along a spectrum from fraud only chargebacks to a total chargeback liability shift, so the same merchant can buy different amounts of risk transfer at different rates. Additional products around the core guarantee, covering account protection, authorization rate optimization, chargeback recovery, return insights and instant refunds, are packaged separately and none carries a published price. | No data processing addendum or subprocessor list is published. What is published instead is a compliance surface naming four regimes: GDPR, the California Consumer Privacy Act (CCPA), Brazil's LGPD and Mexico's federal law on protection of personal data held by private parties. A separate California privacy notice sits alongside them, with a public data subject access request form at signifyd.com/dsar that a consumer can use directly. The security terms are better evidenced than the data protection terms. A SOC 3 report is downloadable without a non disclosure agreement and a SOC 2 Type II is available under one, with ISO 27001, PCI DSS Level 1 and PCI 3DS also held. A merchant therefore gets assurance evidence before contact and processing terms only after it. | Not published and not disclaimed. No setup, onboarding, integration or migration fee appears anywhere. Integration effort is low for most merchants. Prebuilt connectors ship for Miva, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, Shopify, NetSuite, Accertify and VTEX. Payment connectors pull chargeback data automatically from Adyen, Stripe, PayPal, Square and Worldpay, and public API documentation supports a custom build. The company markets quickest time to value as a differentiator and publishes material on how to assess it, but attaches no figure, timeline commitment or professional services rate to any of it. Dedicated support is described as 24 hour online coverage from a customer success team, with no tiering or fee stated. Expert Re-review of declined orders by a certified fraud analyst is presented as included rather than chargeable. | Vendor Published |
The commercial model is disclosed in detail and still stops one step short of a number. The pricing page publishes the unit of sale, the four variables that set the rate and the assessment method used to quote, all without any contact. It also states that declined fraud orders are free and that the guarantee is configurable from fraud only to total chargeback liability shift. It adds an explicit undertaking not to use a low introductory rate that rises later.
The company also argues publicly why its guarantee structure is preferable to a performance service level guarantee, a competitive argument a buyer can test independently. None of that yields a percentage, and the company states plainly that the percentage varies by product mix, vertical, order volume and average ticket price. A third party listing that quotes a Signifyd percentage is not a published rate.
The rate is an underwriting output rather than a list price, since the vendor is pricing its own expected chargeback losses for that specific merchant. No single figure could be true across merchants, and a quoted one would mislead.