Wealth & Advisory AI
H

Holistiplan

Holistiplan sells tax aware planning software to financial advisers and tax professionals, built around a single workflow decision: begin from the client's actual filed tax return rather than from stated goals or a hypothetical cash flow. An adviser uploads a return in portable document format together with its schedules, and machine reading extracts the figures into structured fields in roughly 45 seconds, replacing what was previously an hour or more of manual keying and, in practice, replacing the decision not to do tax planning for most of a book at all.

A calculation engine then produces a white labeled client facing observations report covering marginal and effective rates, capital gains position, modified adjusted gross income tiers and Medicare premium surcharge exposure, and flags planning opportunities such as conversion headroom, charitable structuring, gain and loss harvesting and retirement income timing. Multi year projection and side by side scenario modeling let an adviser test the tax consequence of a decision several years forward.

The company has widened beyond tax twice, adding property and casualty insurance analysis with premiums feeding cash flow projections, and in late 2024 an estate planning module that extracts and manages legal documents and renders asset distribution as interactive diagrams. It integrates with several widely used adviser planning and client relationship systems and positions itself as a layer over an existing stack rather than a replacement for one. Founded in 2019 in College Station, Texas, winner of a fee only adviser network technology competition in its first year, and backed since September 2023 by Lead Edge Capital. It led the tax planning category of the 2026 independent adviser software survey at 39 percent market share with the highest satisfaction rating in that category.

Last VerifiedAugust 22, 2026
Compare Holistiplan with other vendors
Founded
—
Headquarters
College Station, Texas, United States
Categories
wealth-and-advisory
Assessment

Capability Axes

Capability grades

15 of 15 axes rated · 5 graded A or B

AI Capability
AI Centrality
BB on AI CentralityThe models are the engine of a core capability, layered on a product that would still function without them as a rules or workflow system.
Vendor Published

A full return with schedules is read in about 45 seconds, and without that reading the calculation engine has nothing to work on. The flags, bracket analysis and projections are deterministic tax computation and encoded rules, so models carry the volume and human built logic the judgment.

Autonomy and Oversight Model
CC on Autonomy and Oversight ModelAutonomy is claimed and oversight is asserted without a mechanism, or full automation is presented as the entire disclosure. Human in the loop appears as a phrase rather than a described control.
Vendor Published

The output is a report a professional reviews and presents, so nothing executes, and the documented process includes deciding which flagged opportunities apply. No confidence measure or low confidence flag accompanies an extracted figure, and reviewers routinely tell users to check figures against the original return themselves.

Model Risk Management and Transparency
BB on Model Risk Management and TransparencyReal transparency mechanisms are published, such as per alert explainability, confidence scoring or split testing, without the validation package or supervisory mapping behind them.
Vendor Published

The named chief technology officer states that the engine is human built and validated against hundreds of thousands of real returns, a disclosed method and corpus scale. Extraction is still described as highly accurate rather than measured, with no field level error rate or revalidation as tax law changes each year.

Operational and Outcome Evidence
AA on Operational and Outcome EvidenceNamed customers with hard performance figures and enough method to test them.
Third Party Estimated

The 2026 edition of a long running independent adviser software survey puts the product at 39 percent of the tax planning category with that category's top satisfaction rating. Neither figure is chosen by the vendor, though no individual firm reports its own result.

AI Safety and Data Stewardship
CC on AI Safety and Data StewardshipGeneral assurances that do not answer the question this axis asks, which is whether one customer’s data trains models serving its competitors. Unbounded cross client learning stated with no boundary grades here too.
Vendor Published

The validation corpus of real filed returns implies documents from a great many households, and nothing says whose they were, whether they were customer uploads or on what basis they were used. Whether uploads are kept after processing or used to improve extraction is equally unaddressed.

Regulatory and Compliance
GLBA and Data Privacy Posture
CC on GLBA and Data Privacy PostureA standard privacy policy that covers the website rather than the service, or silence on a product that touches limited consumer data.
Vendor Published

Tax practitioners must keep a written information security plan for taxpayer data, so a practice adopting this tool needs the vendor's own position to complete it. No retention schedule, deletion commitment or processing terms for uploaded returns are published.

Security Certifications and Trust Center
CC on Security Certifications and Trust CenterA single footer line, or certifications asserted without being enumerated, which is weaker than naming them because it invites an assumption a buyer cannot check.
Vendor Published

A filed individual return carries government identification numbers for the taxpayer, spouse and dependents along with full income and account details. No attestation, security standard or trust page appears for a product ingesting that document by the thousands.

Regulatory Status and Licensure
CC on Regulatory Status and LicensureThe regulatory position is unstated. Most vendors in this index are technology suppliers and being unlicensed is the correct posture, so this grade records silence about the posture, not a missing license.
Vendor Published

A white labeled report setting out a household's tax position and recommending conversions or harvesting looks like tax advice to the client receiving it. The obligation stays with the signing professional, and nothing draws the line between analysis and advice or says what a firm must review first.

AI Governance and Bias Disclosure
CC on AI Governance and Bias DisclosureResponsible artificial intelligence committed to in policy language with no evaluation behind it, on a product whose bias surface is modest.
Vendor Published

Returns from small preparers or photographed copies may be read less reliably than those filed through major software, and nothing evaluates extraction across those sources. Complex high income returns also generate fuller reports than simple ones, quietly steering adviser attention toward some clients over others.

AI Liability and Recourse
CC on AI Liability and RecourseMechanisms that enable challenge, such as audit trails and source traceability, with nothing standing behind the output and no route for the person affected.
Vendor Published

A misread figure flows into a client report under the firm's own brand and can justify a conversion with real tax consequences. Responsibility rests with the professional by practice rather than published term, and the taxpayer has no route to see or correct what was extracted.

Integration and Deployment
Model Supply Chain Disclosure
CC on Model Supply Chain DisclosureThe architecture is described and no provider is named.
Vendor Published

Whatever performs document reading, the capability the product rests on, is unidentified, whether a commercial service or an internal model. No model family, version or inference host is disclosed for it.

Core Systems and Integration Depth
BB on Core Systems and Integration DepthNamed systems or a documented public API, with the depth or the production evidence left open.
Vendor Published

Named connections reach widely used client relationship systems and planning platforms, the two places tax findings need to land. No programmatic interface, tax preparation software link or custodian connection appears, and write depth is undescribed.

Deployment Model and Data Residency
CC on Deployment Model and Data ResidencyCloud only with nothing stated, which is the category norm.
Vendor Published

Returns are uploaded through a browser portal, with no hosting provider, region or storage statement. The buyer base is domestic, which suggests one region without confirming it.

Commercial
Commercial Transparency
CC on Commercial TransparencyNo price is published and engagement runs through a demo form, which is the norm in this index.
Third Party Estimated

Three review sites quote three different prices, from about $79 a month to $1,500 to $3,000 a year to contact sales, and they cannot all be current. The vendor confirms only the structure: tiers by returns analyzed and seats, a seven day trial and a commonly reported setup fee.

Institution and Segment Coverage
BB on Institution and Segment CoverageNamed segments with dedicated material behind part of the coverage.
Vendor Published

Advice firms and accounting practices moving into advisory work both buy it, across tax, property and casualty insurance and estate documents. The design is bound to United States individual returns, and positioning runs from solo practitioners to firms of about fifty staff.

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The index publishes no overall score or ranking. See what we assess and the methodology.

Commercial

Pricing

Vendor-published figures are labeled as such. Figures labeled “Estimated” are derived from third-party sources and have not been confirmed by the vendor.

No pricing data has been verified for this vendor. Pricing information will be published here once confirmed through vendor disclosure or third-party estimation.

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AI FinTech Index

The AI FinTech Index is an independent index that tracks changes to AI vendors in financial services. It holds 610 vendors across banking, lending, insurance, wealth, capital markets and financial crime compliance, each graded on the same 15 capability axes from public sources. No vendor pays for inclusion, placement, or rating.

Index Status
Last index update
October 20, 2026
The AI FinTech Index is an editorial reference, not a regulatory body. Vendor data is verified against published sources and public regulatory filings. Figures labeled “Estimated” have not been confirmed by the vendor. See the Methodology page for evaluation standards and limitations.
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