Practifi launched Practifi Sentir, a CRM built around 16 specialized AI agents that work across client records to produce daily briefings, draft meeting notes and answer plain language queries. The release ships with a permissioned MCP server that extends CRM context to external AI assistants. The legacy platform was rebranded at the same time as Practifi Naya.
Our readWealth firms get an agentic CRM that works inside the existing permission model rather than a bolt on assistant with its own access rules. The MCP server is the more consequential part for buyers, because it lets an adviser query CRM data from an outside assistant under the firm's own permissions.