Eltropy made Branded Texting generally available to credit unions and community banks. Built on RCS, it shows members a carrier verified business profile with the institution's name and logo, and supports rich messages and interactive buttons. It falls back to plain SMS when RCS is unavailable, without the verified profile, and Eltropy's existing consent, opt out and audit controls still apply.
Our readA verified sender identity on member texts helps institutions counter impersonation and smishing on a channel they already use for alerts and collections, alongside their existing fraud controls. Activation needs sender verification, and the protection is lost on SMS fallback.